Straight Answers

Staff Reporter / TNN / Jan 10, 2006, 02:07 IST

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Dr DS Senger Chairma, Stdents' Affair, IIM-L on response of school students to their fest Ocumen '06.

Dr DS Senger Chairma, Stdents' Affair, IIM-L on response of school students to their fest Ocumen '06.
'We want to create goodwill among the youth'
What is the purpose of organising Ocumen, an inter-school competition?
The purpose is to make students of class XI and XII aware about management and inculcate an interest in the subject. We want students to know about IIM, its brand image, infrastructure and management education.

Haryana

Jammu & Kashmir

Haryana

Alliance View
i
Party View

Seats: 90

L + W

Majority: 46

BJP

50

CONG

35

INLD

1

AAP

0

OTH

4

Leads + Wins: 90/90

BJP LEADING

Source: PValue

The knowledge will help these students decide whether they would like to study management early in life or take it up after graduation.
...
...
The awareness of the students on the subject was poor. But that's fine with us as we have this programme to help them.
How was the response to the fest?
The response this time was much better than the last year as apart from the prominent schools from Lucknow, schools from Gorakhpur, Delhi and Gurgaon also participated in the event for the first time.

The fest helped students understand the basics of management which enabled them dispel myths related to it, like it's a common perception that MBA is done only if you want to run a business .
...
...
Is this an attempt to popularise IIM?
Yes, it is. We want to build a brand image for IIM and create goodwill among the youth, apart from helping them decide whether or not they should join this course and institution.
For this we aren't focussing on people just from UP but from the entire nation. In fact schools from Delhi and adjoining areas are beginning to join us.
You also organise Index, how is it different from Ocumen?
Index helps us gain an insight into consumer psyche and perceptions and enables us understand the market forces. Ocumen helps us to interact with young minds and provide them with an insight into management.

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